Fine quality luxury watches

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Our newest selection of watch brands can excite even the the most experienced connoisseur. We have a range to suit any budget and rest assured you will always get the best value from us possible. We have handpicked our suppliers to offer you a real selection and the chance to feel the product in your hand, be inspired and love your choices. Shop in store or online (coming soon).



Tissot boasts a rich and fascinating history, starting in the Swiss Jura Mountains, the cradle of Swiss watchmaking: in 1853, Charles-Félicien Tissot and his son Charles-Émile joined forces to set up Tissot in the small town of Le Locle, where it still remains. Tissot, who’s motto is “Innovators by tradition”, has has a continuing  commitment to technical perfection since its foundation in 1853.


More recently they have been associated with development of sports watches particularly for motor-racing. A watchmaker that never stands still, with a huge variety of styles, they have evolved into a brand that represents the best in Swiss watch manufacture and understated luxury.


Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organisations and personalities that reflect the values of the brand including the RAF Red Arrows and Premiership Rugby.

 For over 40 years, CITIZEN’s Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy. Using a renewable natural resource instead of filling our landfills with discarded watch batteries.


Rotary is an award-winning worldwide brand, founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary are dedicated to creating beautiful watches with timeless elegance. In 1925 the now famous winged Rotary logo was introduced. Britain adopted the Swiss brand in the 1920s, but it wasn't until Rotary became the official watch supplier for the British Army in 1940 that it truly cemented icon status.


Rotary timepieces are now sold in over 65 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the ‘old with the new’ and the ‘contemporary with the classic’ to achieve a distinctive range of watches. All designs have a common DNA, fine quality and precision - best in class!


Mondaine have been creating its products since 1951, they are the producer of the Swiss Railway watches. The watches were inspired by the Swiss Railway clocks that show the exact time at each railway station.


The design is distinctive with clear references to it’s DNA.  Mondaine watches are often seen as setting the standards. The company has introduced features like dual time zones, world time, date function and chronograph. Mondaine  also relies on green technologies in its production processes. 


Timelessly beautiful and long-lasting like the icy landscapes of the Arctic, BERING uniquely blends minimalist Danish design with strong, high-quality materials. Inspired by the beauty of the Arctic, the style of the BERING watch and jewellery collection is characterised by clear, streamlined forms and pure elegance.

Elliot Brown

Inspired by the coastal lifestyle in Dorset, Elliot Brown watches are built to the highest standard with specialised components and immense durability.

With an obsessive, engineering background, they utilise deep reserves of specialist watch making knowledge from a life in extreme sports. They’re built without compromise and every component is made up to a standard.

When Elliot Brown set about developing a watch, it’s because of a specific need. The original need was to create immensely capable watches that were so capable they’d simply brush off the sort of harsh conditions and environments that typically cause watches to fail.

29 Market Place, St Albans, AL3 5DL

 Tel: 01727 851519

Email: info@jagojewellers.com

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