BERING STORY
The Arctic means a lot to founder Michael Witt Johansen from Denmark, as his father travelled to Greenland and the Faroe Islands as a salesman for more than 25 years, bringing stories and images home and inspiring Witt.
A cornerstone of the BERING story is built on Michael Witt Johansen‘s friend and cofounder René Kaerskov's parachute jump onto the North Pole. The purpose for this jump was to raise public awareness of global warming by promoting the “Earth Hour”.
When René sent Michael his photos of his experience, two stories were brought together to create a single idea. It’s BERING Time!
Michael Witt Johansen and his former business partner Lars Gram- Skjønnemann started developing the BERING Design Concept "inspired by arctic beauty“. 

WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORY
Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named in his honour. He was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time!

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WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND

A vision becomes reality. Timelessly beautiful and long-lasting like the icy landscapes of the Arctic. Treading new ground, venturing into unknown territory: the two Danes link these ideas with this eponymous brand. where minimalist Danish design is uniquely blended with strong, high-quality materials.
 And so these brand BERING is successfully made up of the perfect combination of extraordinarily hard materials and an extremely slim design.
 
 

WHEN TIME PASSES ON A WATCH WITHOUT A TRACE
BERING merchandise is made from first-class materials, which have guaranteed durability and are in perfect harmony with the timeless design.
Shop securely online with free delivery or click and collect from Jago St. Albans, authorised official Bering stockists.

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